In the Heart of the Dolomites, a Vegan Dream Comes Alive
In this episode of The World Vegan Travel Podcast, Brighde talks with Alexander (Alex) Spögler, co-founder and managing director, who shares how his family transformed a traditional alpine lodge into a 100% plant-based retreat.
From Tradition to Transformation
The Spögler family has run the hotel since 1993, when it was known as Hotel Paradiso — a classic alpine getaway serving local dishes rich in meat and cheese. But in 2018, Alex and his family made a brave decision: to turn the hotel into a space that reflects their values of compassion and sustainability.
They started by removing meat and fish, then slowly introduced more vegan dishes each year until, finally, Paradiso Pure Living became completely vegan. It wasn’t always easy — the Dolomites are known for a strong meat culture — but the family proved that change can start anywhere, even high up in the mountains.
The Paradiso Experience: Food, Art & Wellness
Staying at Paradiso Pure Living feels like stepping into a peaceful, art-filled sanctuary. The hotel blends modern design curated by a Berlin artist with the cozy charm of an alpine chalet. Guests can enjoy yoga, meditation, and a full spa experience, all surrounded by stunning mountain views.
OMNIA Restaurant: A 10-Course Vegan Adventure
A real highlight is the OMNIA Plant-Based Restaurant — a tiny eight-seat dining room where Chef Aggeliki Charami serves a 10-course tasting menu inspired by her Greek roots. It’s creative, elegant, and unforgettable — the kind of food that turns even non-vegans into fans.
Wellness Redefined: Pools, Saunas & Fresh Air
After dinner, guests can relax in the saltwater pool, unwind in the outdoor jacuzzi with Dolomite views, or enjoy a sauna session before bed. Yoga classes, guided meditation, and digital-detox nights make it easy to reconnect with yourself and nature.
Where Nature Meets Luxury
Paradiso sits on the Seiser Alm (Alpe di Siusi), Europe’s largest high-altitude meadow and a UNESCO-protected natural park. Guests can hike through flower-filled meadows in summer or ski right to the hotel’s doorstep in winter.
What makes it even more special is how eco-friendly the experience feels — the hotel is accessible by public transport, rare for a mountain resort, and the quiet surroundings make you feel like you’re part of nature, not just a visitor.
Sustainability at Every Step
Paradiso Pure Living’s eco-ethics go far beyond the kitchen. The team avoids animal-based materials, uses natural paints, and even recycles shower water for toilet use. Mini-bars are limited, Wi-Fi is turned off at night to encourage rest, and zero-waste practices guide daily operations.
“We try to work as ethically and sustainably as possible. It’s about respect — for animals, people, and the planet.”– Alexander Spögler
The Future of Vegan Hospitality in Italy
Alex believes the world is ready for more hotels like Paradiso. With more travelers seeking plant-based and eco-friendly options, the vegan Italy hotel model is gaining momentum. And with the 2026 Winter Olympics happening nearby in Cortina d’Ampezzo, the Dolomites could soon see a wave of global attention.
Still, Alex knows it takes time, creativity, and heart to run a fully vegan hotel. The key, he says, is a shared vision.
“Our team believes in what we do. That’s what makes it work.”– Alexander Spögler
Planning Your Stay
Ready to experience a vegan retreat in the Italian Alps?
Paradiso Pure Living offers:
- 40 cozy rooms with mountain views
- Daily 5-course vegan dinner and breakfast buffets
- Access to wellness facilities, yoga, and art spaces
- Sister hotels: La Vimea in Naturno and Agrivilla I Pini in Tuscany
Final Thoughts
Paradiso Pure Living isn’t just a place to stay — it’s proof that luxury can be kind, creative, and deeply connected to nature. Whether you come for the food, the views, or the feeling of peace, this vegan Italy hotel will show you that compassion truly is the new definition of luxury.
Ready to experience it for yourself?
🌿 Book your stay at Paradiso Pure Living
📘 Or explore more unique vegan hotels.
Learn More About What is Discussed on the Podcast
- Discover how the Spögler family turned a traditional mountain lodge into Italy’s first 100% vegan hotel in the Dolomites.
- Get a taste of OMNIA Restaurant’s 10-course vegan menu and find out how Chef Aggeliki Charami brings art and flavor together.
- Explore the wellness side of Paradiso, from saltwater pools and yoga to peaceful digital-detox nights.
- Learn about the eco-friendly steps the hotel takes — like recycling shower water and avoiding animal-based materials.
- Hear Alex’s thoughts on the future of vegan hospitality in Italy and how the upcoming 2026 Winter Olympics may change the Dolomites.
Other World Vegan Travel Content Connected With This Episode
- Your Guide to Dreamy Vegan Resort Vacations
- Tuscan Vegan Food Tour | Plant-Based Cuisine in Italy
- Destination Spotlight: The Awe-Inspiring Wonders of Central Puglia, Italy | Amber McLean | Ep 134
- Discover 11 Vegan Menu Options Hidden in Non-Vegan Restaurants in Italy
- Reflections on our Incredible Northern Italy Vegan Tour | Northern Italy 2022 Travelers | Ep 80
